How many people actually brainstorm ideas? I do all the time. Typically, I’ll have a random thought or idea that I make sure to write down. Some ideas get pitched, while others stick, and I’m left to sort through what’s left.
If I get stuck with no further application for a thought or idea, I’ll take it to someone else for another opinion. Creating some type of verbal interaction usually helps spark ideas I hadn’t thought about. For me, getting others involved adds a considerable amount of value.
Read the BusinessWeek article on brainstorming, and the importance of getting others involved when making decisions.